Golden Mean is a custom typeface that inspired other branding ideas. This typeface is the expression of combining geometric and organic shapes. In the process, the golden mean grid was used to design each upper case letter. The final design resulted in a typeface that can be used in natural goods branding or anything related to nature. I decided to base the concept from combining both organic and geometric shapes while using the golden mean as a grid to relate it to the meaning of “Golden Mean” which is a proportional geometric construction that creates a sense of balance, harmony and beauty found in the design of everything in nature.